HLAING YAMONE PHOO
Digital Marketer
Amazon Growth &
Performance Specialist
Last Year
9490 orders
This Year
10,118 orders
Managed the Katchon Amazon Canada store, driving 103% YoY sales growth, 106% order increase, and maintaining ~3% ROAS.
Area
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Managed Amazon ads with ACOS <35%, improving ROAS by 3%
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Executed PPC strategies to increase traffic and sales
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Performed keyword research for SEO and listings optimization
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Optimized pricing and bundling for underperforming products
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Handled shipping labels, barcodes, and sales trend analysis
Website Design
For author Mon Halsey, the best selling author in Myanmar, I've taken charge of hosting, designing, and maintaining her website. Below Area are covered.
Area
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Responsive Layout
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Navigation Menus
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Visual Hierarchy
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Color Scheme
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Images and Graphics Banners
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Whitespace
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Calls-to-Action (CTAs)
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SEO-Friendly Structure
Blog Post
Sample
I created a sample blog post using WordPress.com for your reference to check SEO-friendly content as part of my portfolio. The images were sourced from the internet and inserted into the post. I can create a higher quality version if it is for an actual blog.
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Optimized Keywords
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Added anchor text
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Added backlinks
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Added Social Share​
Monthly 11k views
Curated seasonal and trend-driven party theme ideas to inspire audiences and encourage pinning. Created valuable, product-linked pins that drive traffic to our Amazon store — achieving 91.3k monthly views organically.
Area
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Crafted SEO-friendly captions
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Designed high-quality visuals
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Created themed Pins and optimized for engagement
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Organized and scheduled Pins
Growing
Followers
from
Before
954
After
10.6k
Area
Developed SEO-friendly content and ensure brand voice across the platform Designed high-quality visuals and engaging videos to enhance brand presence Managed and optimized Meta ad campaigns continuously monitoring performance metrics to improve reach, engagement, and conversion rates.
Most Performing
Collection Ads
Result CPC = 0.05 CTR = 12% Total Click = 1,244
Created carousel ads and collection ads. Although collection ads received fewer placements, they outperformed carousel ads, suggesting that their visuals were more compelling to the audience.
Printed coupon codes within physical books
Instructions on how to redeem the coupon are provided at the rear of the book, and within three months of the book launch, 3,000 physical books are sold out and 45% of the coupons have been redeemed.
1
Purchase physical book
2
Redeem your coupon code
3
Access 100% free talk Series
E-mail Campaign
E-mail campaign targets existing subscribers. Achieved a 45% open rate, the highest among recent campaigns, and a click rate up to 7%. Coupon redemption reached 50% within three weeks of launching physical books.
Achievement
Open rate - 45%​​
Click rate - 7%